Toys

Brain Fried is an inhabitant of a super busy kitchen. His great speciality is frying all that is edible. Made of super-resistant rubber, nylon and with a softbanana scent for your dog’s enjoyment. Brain Fried is a chew toy for long-lasting fun!

Did you know that 10 minutes of sniffing = the same amount of enrichment for your dog as a 1 hour walk?

Go egg-hunting with the crinkly eggs-cellent basket. It is built with a rope handle so your pup can grab it, or play tug with it. Hide some treats together with two colourful squeaky eggs in the basket, for extra fun and stimulation. Play fetch with eggs at home without worrying about damaging your furniture.

Indulge your pup in a tempting buffet of exotic foods from around the world without upsetting their sensitive tummies!

Take a cruise down memory lane with P.L.A.Y.’s 80s Classics Plush Toy Collection.

A group of flamingos is called a flamboyance, and Lola lives up to just that. She’s a pretty pink lady with stunning plush feathers. Her long legs and neck are perfect for dogs who want to shake and toss their toys