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Brain Freeze lives in the coldest mountain known by mankind. Made of super-resistant rubber, nylon and with a soft mint scent for your dog’s pleasure. Brain Freeze is a chew toy for long-lasting fun!

Inspired by our Earth’s precious safari wildlife, P.L.A.Y.’s Big Five of Africa Collection is fiercely cute with five lovable animals including a Lion, Leopard, Rhino, Elephant and Cape Buffalo. These cuddly companions are ideal for your furry king or queen of the Savannah and will keep your dog active as they squeak, fall and tumble…

As if we’d let you miss out on P.L.A.Y.’s 90s Classics Plush Toy Collection!

Shake up playtime and toast to your furry friend’s happiness with our Barktender Collection! Treat your pup to a round of these fun cocktail-shaped plush toys that will make them feel like they’re enjoying happy hour with you. So, whether your pup prefers a Pawtini, a Mospaw Mule, or another classic cocktail, we’ve got them…