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Brain Freeze lives in the coldest mountain known by mankind. Made of super-resistant rubber, nylon and with a soft mint scent for your dog’s pleasure. Brain Freeze is a chew toy for long-lasting fun!

Make every day a cheat day with P.L.A.Y.’s Snack Attack Toy Collection.

No one can resist a classic – and Mr. Honey Bear is just that. He’s not too big or too small, and is happy to cuddle with pups of all sizes. From bedtime to adventure time, Mr. Honey Bear is a cheerful companion.

Hop into playtime with your pup’s new best buddy – P.L.A.Y.’s Forest Friends Baxter the Bunny toy! This is no ordinary bunny, equipped with an oversized squeaker and crinkly ears your dog will enjoy a hare-raising adventure.

Dear human,

In a world where everyone is a zombie, Brain Dead is the only survivor (or almost). Made of super-resistant rubber, nylon and wit abaconscent for your dog’s enjoyment. Brain Dead is a chew toy for long-lasting fun!