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Inspired by our Earth’s precious safari wildlife, P.L.A.Y.’s Big Five of Africa Collection is fiercely cute with five lovable animals including a Lion, Leopard, Rhino, Elephant and Cape Buffalo. These cuddly companions are ideal for your furry king or queen of the Savannah and will keep your dog active as they squeak, fall and tumble…

Fuel up for fun with P.L.A.Y.’s Pup Cup Cafe Plush Toy Collection, a full set of coffee shop-themed toys for the energy-filled pup in your life.

Squeaky cutesy bunnies love hiding in their favourite food. Go after the funny bunnies. Pull them out. Place them back. Repeat. Add treats in the carrot bag for more fun and mental stimulation in this multi-part toy.

No one can resist a classic – and Mr. Honey Bear is just that. He’s not too big or too small, and is happy to cuddle with pups of all sizes. From bedtime to adventure time, Mr. Honey Bear is a cheerful companion.

Introducing Eddie, your pet’s new year-round joy-bringer! This festive plush pal offers more than seasonal cheer. His playful hat and scarf invite exciting toss-and-tug games, while his long, cosy arms provide the perfect snuggle spot for peaceful naps. Eddie’s not just a toy – he’s a faithful friend for playtime and downtime alike!