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Ever wonder why we can never stop at one potato chip or even a handful? That’s because salt triggers the release of dopamine (the “happy hormone”) at the first crunch.

P.L.A.Y’s Feline Frenzy are enticing plush toys that come with a built-in refillable pouch pre-stuffed with USDA Organic Catnip. Featuring a range of engaging shapes and textures, from barbeque favourites to crawly critters, every cool cat will want to play with these tempting toys.